Airasia Organizational Culture - 637 Words

Airasia Organizational Culture In Edgar Schein Theory, Organizational Culture can be identified through three distinct levels that is: 1. Artifacts that include any tangible, overt or verbally identifiable elements in an organization. In Airasia, their primary color is red which commonly associated with bravery and passion. Their new uniform resembles Pit Stop Girls for a racing team while the other one, a simple standard flight uniform in red, giving a relaxed sensation for weekend leisure travelers. Airasia also have a special policy for pregnant passengers and infants that would flight onboard. 2. Values that constitute the organization culture. In Airasia, they value into making a low-cost, long-haul segment while maintaining†¦show more content†¦The long view is taken, but then much work is put into making sure things happen as planned. In every airline company, timing is really important. If it delays for a long time it would affect in customer’s and ends in buyer’s remorse. Employees in Airasia would have to work hard in gaining customer’s trust and gaining a reward for employee of the month. Also in every airline company sometimes they also need to adapt with the customer’s culture. For example, Airasia got into an issue where many muslim women from the middle east complain about Airasia appealing uniform. Charles Handy popularized with linking organizational structure to organizational culture. The described culture that fits with Airasia is Task Culture. Where teams are formed in Airasia like the waitress and the pilot to solve particular problems. Power is derived from the team with the expertise to execute against a task. Airasia uses a small team approach, where people are highly skilled and specialized in their own area of expertise. Kim Cameron and Robert Quin made a research on organizational effectiveness and success. Competing values produce polarities like flexibility vs. stability and internal vs. external focus - these two polarities were found to be most important in defining organizational success. Airasia fits best in the Market Culture and Clan culture, where a competitive workplace with leaders like hard drivers and a friendly workplace where leaders act like father figures. It can be seenShow MoreRelatedLeadership Analysis of Antony Fernandes, CEO of AirAsia1698 Words   |  7 PagesFernandes Leadership in Managing the AirAsia Company Name Institution Professor Course Date Abstract AirAsia was rated as one of the worst performing airlines in Asia. Several years back, it experienced tragic underperformance and reported high levels of losses every fiscal year. This was until another new company bought the organization. The latter company was referred to as Tune Air. 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